An Australian inspired sophisticated baby brand that is both elegant and fun. Illustrations inspired by the iconic cities of Sydney and Melbourne and their native animals, illustrated with a contemporary Scandinavian aesthetic. Many aspects where designed, including branding, logo, business cards, social media, website, brochure and the international trade show. Further more a new range of baby bags where designed, inspired to create a fashionable elegant range that is functional and easy to use for the modern day parent. Sourcing fabrics and designing new shapes, solving new parent baby bag problems.